Our name tells our story. We don't buy or sell diamonds, watches or jewelry, so we won't appraise your engagement ring below market value, then offer to buy it. And we won't produce a deflated appraisal of the diamond you bought online, then try to sell you one of ours. We're not diamond merchants, or jewelers, wholesale, retail, or otherwise. We're Just Appraisers.

But our story doesn't end there. Our name also means we're ethical appraisers whose appraisals of diamonds, jewelry, gemstone, and watches are valid -- based on sound methods and reasoning -- and meet or exceed the Uniform Standards of Professional Appraisal Practice (USPAP) maintained by the Appraisal Foundation under Federal mandate. Our President, David Wolf, is a third generation gemologist and a published expert on "Reproduction versus Antique Diamonds, Gemstones and Jewelry." Certified by the American Society of Appraisers as an Accredited Senior Appraiser (ASA), he earned their prestigious Master Gemologist Appraiser® designation in 1995. A recent past Gems & Jewelry Discipline Chair of the ASA's International Board of Governors, David has been a Graduate Gemologist (GG) of the Gemological Institute of America since 1985.